Meet the New It Girls of Fashion

Have you noticed the latest trend yet? Fashion labels are now reaching out to older consumers by using older models. Ignored for so long by the youth-obsessed fashion industry, this age group is now making their presence felt and recognized, I say thanks largely to social media. These older fashion icons have millions of followers on social media, breaking out of the conventional mould and finally catching the fashion industry’s attention.

Iris Apfel

Baddiewinkle

Check out this article from independent.co.uk by Sarah Young.

Iris Apfel and Baddiewinkle: Why Older Women are the New It Girls of Fashion

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